The Science of Healthcare Marketing

Why getting more calls isn't enough (and what I'm doing about it)

I'm building a more complete patient acquisition system

Feb 20 • Nicholas Kovacevic

I got Botox in Seoul for $500

Most clinic owners fear medical tourism. After trying it myself, here's why you shouldn't worry...

Feb 6 • Nicholas Kovacevic

January 2026

How AI helped me in Shanghai

I was in Shanghai on new years eve. My girlfriend and I wanted to go to a head spa to unwind after our cramped flight from Tokyo...

Jan 10 • Nicholas Kovacevic

2

December 2025

What Produces the Best Return: Organic or Paid Marketing?

The answer might surprise you.

Dec 26, 2025 • Nicholas Kovacevic

The Healthcare Marketing Funnel Explained

Make better decisions in the future and know when to call bullsh*t on marketing that won't work for you.

Dec 12, 2025 • Nicholas Kovacevic

November 2025

How to Get More Clients For Your Med Spa in 2026

It's not sexy. It's not trendy. But it works.

Nov 28, 2025 • Nicholas Kovacevic