2 New Med Spa Trends You Can Tap Into in 2026
Differentiate your Med Spa + boost profitability for years to come by being an early adopter.
I was working out last week, when I noticed a stat that caught my eye.
It was on the TV at the gym.
(Normally, I’d just ignore them because I try to be present while working out—and not get distracted by whatever extreme sport is playing. )
But that day was different.
This was a still image with a stat… sharing this:
“The hashtag #headspa accumulated over 919 million views on TikTok last month.”
That sent me down the rabbit hole of researching the biggest med spa trends of 2026.
And today I’m going to share what I think are 2 trends with the most opportunity right now.
This will help you solve two of the biggest problems med spas are facing right now:
Differentiation
Profitability
I’ll also share how to avoid common mistakes most med spa owners make when implementing these new trends.
Trend #1: Head Spas (& Scalp Treatments)
As I alluded to in the opening sentences, searches for the term “head spa” are at an all time high.
But not just on TikTok.
I was curious about what local searches looked like on Google, so I did some digging.
Here’s what I found for the search term in my city for ‘Head spa Montreal’:
There was a very healthy demand locally. And one med spa was cleaning up:
Skines…
And they’re getting almost 2K monthly visitors to their site from that one search term…
But what about other cities in the U.S.?
Let’s look at Denver:
There are over 2K monthly searches for this treatment…
Let’s look at one more city, say, Phoenix:
Well over 1K monthly searches.
I think it’s fair to say that in most cities across the U.S. & Canada have well over 1,000 monthly searches. (i.e. people who are looking to book a head spa session now).
If you’d like to take a look at your city, send me a message and I’ll check out how many people are searching for ‘head spa near me’.
The Opportunity
Most of the competition for this service has around ~100 Google reviews… if that.
They are all relatively new businesses that have capitalized on this trend.
This means that you can EASILY start ranking for this service and bringing new clients in the door for your med spa if you’ve been around for 1 year +.
But beyond that, I think most of the businesses that are ranking for this service are doing it wrong.
Because I don’t think head spas are the real opportunity…
The bigger opportunity here is that people are starting to become aware of scalp health, and it’s relationship to healthy hair and hair loss prevention.
Which means men are also interested in this trend—not just women.
In other words, people who are interested in a head spa, are probably also interested in PRP or peptides that promote hair growth.
Something most of these head spa competitors do not (and cannot) offer.
That’s where the real money is made.
‘Head spa’ gets people in the door. But you make money with upsells into other treatments.
What’s Required
One of the reasons I love this trend: it requires such little infrastructure and equipment to get started.
It requires:
A portable sink (which you may already have)
A waterfall or halo (where water drips onto their head)
A training on scalp massages for your aestheticians (if they need it)
And you’re good to go.
Which means your overhead is relatively low compared to a $100,000 RF device.
Trend #2: Peptides
Demand for peptides is off the charts.
Especially GLP-1’s and weight loss clinics.
This is very much in line with the greater trend of beauty from the ‘inside-out’ rather than ‘outside-in’.
You don’t have to look very far to see this trend emerging…
Comedian Bert Kreischer recently started using it and has seen pretty drastic results…
Ozempic was one of the dominant sponsors of the 2026 winter olympics in Milan—at least for Canadians. You couldn’t watch a single event without seeing an ad for the weight loss peptide.
Or just listen to any medical aesthetics podcast and learn about how the most successful med spas are offering peptides now…
Again, it’s not just women who are interested in peptides, but men too.
Which is why I think this is a powerful trend to get behind.
The Opportunity
GLP-1’s alone won’t give people the outcome their looking for.
Sure, they lower cravings, and make fasting for long periods of time easier—but if all you do is take the peptide and stop eating—you’ll lose muscle, fat, and feel tired all of the time.
That’s not exactly a healthy way to lose weight.
In fact, the term ‘Ozempic face’, where you lose a substantial amount of fat in the face and start to look prematurely older, is a very real side-effect.
The real opportunity, lies in the nutrition coaching, progress tracking and side effect management.
You’re not trying to replace a pharmacy where patients can get the peptide for the cheapest price possible.
You’re offering monthly check ins, diagnostics, weight tracking, delivery, and maybe even some CoolSculpting as they start to lose weight and skin get’s loose.
It’s the same thing for other peptides. They want to have an MD track and monitor them, while working towards some goal.
What’s Required
This is where I think the biggest barrier to entry lies…
Unlike the head spa service, this isn’t as simple as just adding a web page to your site and ranking.
There needs to be the right infrastructure in place.
You definitely need to have a Medical Director overseeing things, and on top of that you need a compounding pharmacy that can deliver the peptides to them.
This requires a bit of foresight and planning.
That being said, since it’s a new trend, the competition for it is lower and it can be a big monthly recurring revenue driver for your med spa.
The Bottom Line
Both of these trends can serve different purposes in your business.
Head spas can be a great way to get new patients in the door and then upsell them other things they might be interested in.
Peptides (especially GLP-1s) can be a great monthly revenue generator, where patients pay anywhere from $250 - $500 per month.
Have you tapped into these trends yet?
I’d love to know.
If you’re curious what the demand looks like in your city, send me a message and I’ll check it out.
Take care,
Nicholas
Never Worry About Empty Treatment Rooms Again.
When you dominate local search, you effectively build a system that attracts high-value patients consistently.
(Think Botox, PRP, peptides, CoolSculpting, etc… and not price shoppers.)
It’s like setting up an insurance policy that secures your clinic’s growth in the long run because you’ll be visible to patients who are actively looking for the services you offer.
And the longer you dominate the local search results, the more established and recognizable your med spa becomes. (I call it the compound interest of SEO effect.)
Get your Free Local Search Report and find out exactly where you stand right now.
Here’s what you’ll see:
Where you rank compared to your top local competitors
What patients in your area are actually searching for right now
The gaps that are sending high-value patients to other clinics
Afterwards you’ll have practical, actionable insights you can act on. No commitment. No sales call. Just your data.