90-Day Marketing Plan For Aesthetic Clinics
Do this to fill your books consistently—without spending thousands on ads.
If you’re sick of riding the “emotional roller coaster” of inconsistent bookings from your current marketing efforts—whether that’s from:
Spending hours creating social media content
Chasing no-show consultations
Posting constantly just to stay visible
Then keep reading because today I’ll share a 90-day marketing plan for your medical aesthetic clinic that will generate predictable leads for your treatments without looking "cheap" because of constant promotions.
Let’s get started.
Local healthcare searches convert to appointments 3x faster than social media leads.
Before we jump right into action, let’s zoom out a little…
Your patients must physically visit your med spa.
They actually need to be within driving distance.
Which means they’re searching with a geographic context in mind, like this:
med spa [city]
botox near me
Coolsclupting near me
These searches are happening on Google and AI engines (like ChatGPT).
This is a MASSIVE advantage for you as a local business owner, because it means you don’t have to compete with the entire internet...
… Just your local market.
On top of that, what makes these searches convert so well is the INTENT behind them.
Said differently, when someone searches for Botox or Coolsculpting ‘near me’, they are ready to book…
…Today.
This is what I call, ON-DEMAND marketing.
Because you show up when your patients are actively looking for your services.
(Versus INTERRUPTION marketing—when you interrupt someone doomscrolling Instagram who is NOT actively looking for your services.)
This is the foundation of effective aesthetic clinic marketing. So the 90-day marketing plan will emphasize ‘on-demand’ marketing because it has the least competition, and attracts people who are already shopping.
This gives you the greatest ROI on your time.
Phase 1: First 30 Days
Your Google Business Profile (GBP) is one of the biggest deciding factors when it comes to ranking at the top of Google and AI searches.
It’s what search engines (and AI) use to understand your business, plus it’s the first thing patients see.
Meaning it’s job is two-fold:
Generate visibility
Build Trust (Conversion)
A well-optimized GPB does the following things…
Has Authentic Photos:
These are NOT stock images you pulled off of Canva or a Google search.
In fact, the best photos are often taken with an iPhone, and show YOUR team, YOUR location, and sometimes YOUR patients (if they’re cool with that).
When you upload photos from a phone, they get:
Geo-tagged
Time-stamped
(That’s a fancy way of saying there’s a WHEN & WHERE associated with the image.)
This sends a powerful signal to search engines saying this business is legit—and not just some shady website operating in a dark corner of the internet.
As long as the pictures aren’t blurry and have some intention behind them, that’s good enough.
It’s also worth mentioning that after reviews, photos are the #1 conversion factor for patients.
Has Positive, Recent Reviews
As a rule of thumb, you should ALWAYS be asking for reviews.
Reviews help:
Generate visibility for your clinic
Improve conversions
Increase the sale value of your clinic (if you decide to sell at some point)
The med spas that I’ve worked with who’ve generated the most reviews—and subsequently got more visibility and more business—have a review generation strategy in place.
There are two main ways to do this:
Asking for reviews at the front desk + having a scannable QR code
Following up with your CRM (i.e. emailing or texting your patients after their visit, asking for a review)
BONUS: I would focus on Google reviews initially, but once you have enough, asking patients to leave a review on YELP, BBB, or Facebook, can be a strong differentiator that Google and AI like.
Has Keyword-Optimized Products & Services
Before you rage-quit this newsletter at the thought of “keywords” and keyword research, know this:
Your keywords are just your treatments.
For example:
Lip filler
Coolsculpting
Botox
PRP
Are all things your patients type into Google and AI.
So you want to make sure that you add those services & products to your GBP. This helps you show up in front of patients that are searching for your services.
Phase 2: Day 30-60
I’d be lying to you if I said your website wasn’t important, but the good news is that with the right website architecture, you can start ranking at the top of Google and AI without thousands of blog posts and a flashy design.
So over the next 30 days, start getting the basics set up. Which, in a nutshell, means having these essential pages in place:
Homepage (targets keyword ‘med spa in [city])
About page (shows the medical director + team)
Treatment Pages (one for each treatment, eg: PRP in [city])
Results Page (case studies with before and after photos)
Contact Page (embed a map, have a contact form)
Website design gets technical, fast.
I want to keep it high-level. So if you need more details, or have a question about your med spa clinic’s website, feel free to message me and I’ll have a look at your site.
Phase 3: Day 60-90
The next step is to get your med spa listed on local directories. These are called citations.
Citations are online mentions of your business name, address, and phone number (NAP).
They’re like digital Yellow Pages listings.
Why citations matter:
Each consistent citation is a vote of confidence that tells Google your business is legitimate and established in your local area.
The easiest way to get started, is to use a tool like Brightlocal.
This makes it as simple as buying a citation campaign.
All you have to do is give them accurate business info, and then they go off and get your clinic listed on relevant directories.
If you’re not ready to sign up, and want to do some of this manually, there are 6 must-have directory listings. These include:
Facebook (business page)
LinkedIn (company page)
Yelp
BBB
Bing Places
Apple Maps
Each citation campaign takes about 30 days to fulfill.
While you wait, I would recommend setting up performance tracking in Brightlocal, so you can see how your med spa’s visibility is improving over time.
Effective marketing means tracking results over time. This gives you a way to know you’re getting an ROI of the efforts you’ve put in.
For example, this is how a med spa we’re working with is starting to become dominant for lip fillers in the Montreal market:
If you’re anything like me, you’ll get addicted to seeing those circles turn green over time because it means more visibility and bookings over time.
The Bottom Line
This a 90-day marketing plan that will build a solid foundation for growing your med spa. The best part is that this type of marketing works 24/7 without your direct involvement once it’s set up properly.
Meaning it can keep your treatment rooms fully booked year-round without ad spend or creating content day and night.
That’s all for today.
Take care,
Nicholas.
P.S. - Want me to put together a 90-Day Aesthetic Clinic Marketing Plan Cheatsheet?
Send me a message and I’ll put something together.
Never Worry About Losing Patients to Med Spas With Better Online Visibility Again.
When you dominate local search, you effectively build a system that attracts high-value patients consistently. (Think Botox, PRP, peptides, Coolsculpting, etc… and not price shoppers.)
It’s like setting up an insurance policy that secures your clinic’s growth in the long run because you’ll be visible to patients who are actively looking for the services you offer.
And the longer you dominate the local search results, the more established and recognizable your med spa becomes. (I call it the compound interest of SEO effect.)
Get your Free Local SEO Report and find out exactly where you stand right now.
Here’s what you’ll see:
Where you rank compared to your top local competitors
What patients in your area are actually searching for right now
The gaps that are sending high-value patients to other clinics
Afterwards you’ll have practical, actionable insights you can act on. No commitment. No sales call. Just your data.