The Most Overlooked Way to Get High-Ticket Patients Into Your Med Spa
It's simple, slightly counter intuitive, but most med spas despise it...
Most med spa clinics want more high-ticket patients. PRP, Botox, peptides, HRT, etc…
Today I’m going to show you the best way to get more of those patients in your door.
This is a more strategic way to consistently bring new patients into your med spa, and it’s largely overlooked right now.
Most med spas fail at this because they play the short game.
They want instant results. But I’ll show you how some strategic thinking can set you up for long-term success.
Facials Are the Work Horse of Your Med Spa’s Patient Acquisition Engine
I’ve been working with two med spas over the last month.
One in Denver. One in Montreal.
While doing keyword research, I realized an opportunity that most med spa’s overlook…
One that could become a predictable way to get new patients in the door.
Here’s why this works:
High search volume (facial + city keywords)
Easier for patients to say “yes” to (less risk)
Builds patient trust & relationships
Keeps aestheticians’ chairs fully booked
Generates reviews
Creates opportunities to upsell
Let’s dive in.
Facials Are One of the Most In-Demand Treatments
Check this out…
These are the three med spas that show up when I type in “facial Montreal” into Google… (And two of them have relatively low review counts… meaning you can bump them from the Map Pack… easily.)
Let’s see how much monthly traffic the first med spa gets to their site…
…12.8K per month!
And most of that traffic comes from facial-related keywords:
That’s more than 25K monthly searches… And this isn’t unique to the Montreal market.
This is this the volume for facial-related keywords in Denver.
While it’s less than Montreal, it’s still north of 2K/month.
And almost twice as large as the traffic for the keyword “botox Denver”…
“Alright”, you might be thinking to yourself.
“But facials are low-ticket services.”
So, let’s dive a little deeper into why ranking your med spa for this keyword is more valuable than you think.
It’s Easier for Patients to Say “Yes”
Let’s be real.
There’s a certain level of artistry when it comes to injectables like fillers and botox.
People want to find an injector that they know, like, and trust.
I mean, it’s their face. And they don’t want to take a chance on someone they don’t know yet.
But a facial is different.
Facials are easy to understand. They don’t need much education, or recovery time.
Not only are they less expensive, they’re also LOW-RISK.
In the patient’s mind, there is less chance of a mistake being made, and having to walk around for months with that mistake plastered on their face.
They see it as a way to try out a new med spa.
It Builds Patient Trust & Relationships
Once patients come in and get the facial, they (ideally) begin to build trust with the aesthetician.
They get to see what your med spa environment is like, and if they enjoy it. They decide if they would come back next time.
And here’s a little marketing secret:
Once someone has already spent money with you. Regardless of the amount. They are now BUYERS. (Not leads.)
And the chance that they spend more money with you has just skyrocketed.
It Keeps the Aesthetician’s Chair Fully Booked
One of the biggest pain points med spa clinic directors & owners face is that their aesthetician’s chair’s are empty.
They have them on salary, but the calendar isn’t consistently full.
So their hours get cut, and often, they have to get a second job.
This stresses them out, and means that they might not deliver as good of a facial since they’re running around between two jobs. Or they feel less motivated to do good work for someone who is cutting their hours.
It Generates Reviews
Reviews are the life blood of your med spa. They:
Rank you in the Google Map Pack
Improve conversions
Even though facials aren’t the cash cows that botox, fillers, PRP, and HRT might be…
The fact that you’re able to generate new reviews consistently will compound how well you rank and how often new patients book with you.
For ALL you’re services. Not just facials.
(Just make sure you have a review generation strategy in place!)
You Don’t Need to Discount Your High-Ticket Services
Nobody wants to be the discount med spa, and attract coupon clippers and price shoppers.
Being cheap isn’t a good look, and it attracts the wrong kind of patients to your door.
HOWEVER, facials are inherently low-ticket.
If you can get new patients in your door with low-ticket facials, and keep your high-ticket services, well, high, then you’ve got a formula for success.
As long as you…
Develop an Upsell Strategy
This is the most important part.
Seriously.
The whole strategy is dependant on this.
The vast majority of med spas sell a service and then throw the patient away.
The real purpose of a sale is to get the patient.
The first sale should be hello. Not goodbye.
This is the difference between the front-end, which deals with acquisition. And the back-end, with deals with monetization.
Here’s How to Actually Monetize Those Facial Patients
1. Train Your Aestheticians on the Upsell Conversation
Your aesthetician is sitting face-to-face with the patient for 60+ minutes. That’s the perfect time to plant seeds.
Not aggressive selling. Just observations.
“Your skin responds really well to this. Have you thought about adding [treatment] to target [specific concern]?”
Most aestheticians aren’t trained on this. They think their job ends with the facial. But the best ones know how to naturally recommend next steps.
2. Book the Next Appointment Before They Leave
Don’t let patients walk out the door without scheduling their next visit.
“Let’s get you back in 4-6 weeks to maintain these results.”
Most people will say yes in the moment. If they wait until they get home, they’ll forget—or talk themselves out of it.
3. Set Up Automated Follow-Ups
Most med spas do the facial and never follow up. Big mistake.
Use SMS and email to stay top of mind:
Week 2: “How’s your skin feeling? Here’s how to maintain results at home.”
Week 4: “Time for your next facial. Book here.”
Month 3: “Your skin changes with the seasons. Let’s adjust your routine.”
Month 6: “Ready to take it to the next level? Here’s what we recommend.”
You’re not spamming them. You’re reminding them that healthy skin isn’t one-and-done.
(I like Go High Level for this.)
4. Offer Treatment Plans, Not One-Off Services
Frame everything as ongoing care.
Instead of: “That’ll be $150 for today’s facial.”
Try: “For your skin goals, I’d recommend a 3-month plan: monthly facials plus [treatment]. Here’s what that looks like.”
People buy into systems. Not isolated appointments.
5. Introduce High-Ticket Services at the Right Time
Don’t pitch Botox during their first facial. Build trust first.
But after the first visit? That’s when you can say:
“You mentioned you’re concerned about fine lines. Have you considered [Botox/PRP/whatever makes sense]? Let me show you what that could look like.”
At that point, they already trust you. They’re buyers, not browsers. The barrier is way lower.
The Bottom Line
Rank locally for facials. Get new patients in the door. Have a system to move them up the value ladder.
That's the playbook.
Talk soon,
Nicholas
Never Worry About Losing Patients to Clinics With Better Online Visibility Again.
When you dominate local search, you effectively build a system that attracts high-value patients consistently. (Think botox, PRP, peptides, hair transplants, etc… and not price shoppers.)
It’s like setting up an insurance policy that secures your clinic’s growth in the long run because you’ll be visible to patients who are actively looking for the services you offer.
And the longer you dominate the local search results, the more established and recognizable your clinic becomes. (I call it the compound interest of SEO effect.)
Get your Free Local SEO Report and find out exactly where you stand right now.
Here’s what you’ll see:
Where you rank compared to your top local competitors
What patients in your area are actually searching for right now
The gaps that are sending high-value patients to other clinics
Afterwards you’ll have practical, actionable insights you can act on. No commitment. No sales call. Just your data.