The $8k/month local SEO opportunity
Real client case study: How a Montreal nutritionist can add $8k/month in 90 days
As I mentioned last week, I started working with a new client.
A nutritionist.
Over the next 3 months I’m going to help Luigi Meli Performance, a Montreal based nutritionist dominate local search and generate local clients on autopilot.
Like most professional service providers, most of his clientele comes from referrals.
He’s made a name for himself in the athletic world.
He’s helped UFC world champions, professional boxers, NHL and NFL players lose weight, boost energy, and improve their diet so they can achieve the highest levels of performance.
And I know what you’re probably thinking right now…
…“If he’s so successful, then why does he need you?”
And it’s a valid question.
The answer to which, is something that many small business owners desire.
In a nutshell, he wants his marketing to work while he’s sleeping.
Most small business owners are tired of posting to Instagram and facebook, with little to show for it.
Which is one of the main benefits of search marketing (local SEO) compared to interruption marketing (facebook & Instagram).
It shows your business right when your customers are looking for you.
But I’m not going to talk to you about local SEO’s advantages today.
Instead, I’ll show you how I’m gonna to grow Luigi Meli Performance in 90 days with local SEO.
With that said, let’s dive in.
The 3-Step Opportunity
Step 1: Keyword Research
Unsurprisingly, the main keyword we’re aiming for here is “Nutritionist Montreal”.
It get’s about 550 searches each month, that have a high buying intent.
With a 40% click through rate—the percentage of people who click through to the website—he has the opportunity to generate around 220 leads per month.
Assuming a 15% conversion rate, that’s potentially 33 new sales each month.
At a $250 price tag that’s a little over $8,000 per month.
A potential of $96,000 per year generated on autopilot.
Step 2: Competitor Analysis
The good news is that the competition isn’t that sophisticated.
The top three businesses in the map pack only have between 56 and 77 reviews.
Luigi has worked with hundreds of happy clients so that should be an easy win there.
Additionally, none of the competitions Google Business Profiles are optimized like I’ve taught you in recent newsletters.
And the business I highlighted above only has a domain authority of 24 with around 96 backlinks.
In other words…
This battle is winnable.
Step 3: The Implementation Game Plan
Now that we know the opportunity is real and the competition is beatable, here's our 90-day battle plan for Luigi Meli Performance.
Month 1: Foundation Building
Set up and fully optimize his Google Business Profile
Launch systematic review generation (targeting 10-15 reviews per week)
Rebuild website with service-specific pages targeting "Nutritionist Montreal"
Month 2: Content & Authority
Weekly Google Business Profile updates showcasing client results
Build local citations
Partner with local gyms and sports facilities for backlinks
Month 3: Scale & Optimize
Build a lead magnet and start building his email list
Track and optimize conversion rates from website visitors to consultations
This is how we’re ranking right now for “Nutritionist Montreal”.
And I’m honestly optimistic.
We’re already at 7th and in the top 20 in some spots after only a few minor optimizations.
(Seriously we just bought our domain this week!)
This Opportunity Exists in Your Market Too
If you're a local service provider, similar opportunities probably exist in your market.
I’m really excited to grow this business and feel grateful that Luigi trusted me enough to take on this project.
He’s a really skilled nutritionist who spent years honing his craft and getting his customers some of the best results.
I look forward to sharing my progress with you.
Warmly,
Nicholas
P.S. If you want me to do a quick audit of your market, just hit reply and let me know your service and city. I'll tell you what opportunities I spot.