I'm Transitioning...
I've wanted to do this for a while, just finally had the courage to do it now
Okay okay,
That was kind of a click-baity title. (Sorry.)
My manhood, and love of the divine feminine is still intact.
But the direction of my agency, and this newsletter, is going to change.
Slightly.
I’ve niched into healthcare, but the truth is that I never really wanted to speak with ALL of the healthcare industry…
For example, I never really wanted to speak with dentists, chiropractors, or psychologists about growing their business.
When I said healthcare, I had a sub niche in mind.
I guess I was just too afraid to call it out for fear of…
Well, to be honest, I’m not quite sure what I was afraid of.
Not resonating with anyone. Failure.
But fuck it.
I’ve come to realize that I can be a better marketer and enjoy creating content more if I focus on a specific group of peeps.
So, without further ado, the sub niche within healthcare I’ll be focusing on is…
Aesthetics and Longevity.
I’m a skincare, haircare, and biohacking geek.
That science fascinates me, and is already part of my life.
And I think from the get go, that’s who I was always talking to, even though I didn’t state it loudly.
From this point on, I’m going to tailor my content towards:
Med spas
Hair restoration clinics
Longevity clinics (TRT, HRT, IV therapy, Peptide therapy, stem cells)
This isn’t much of a surprise if you’ve been following along with my journey so far.
My first client was a med spa in Denver, and I’m speaking with another right now in Montreal.
But it means that the content I create will address the things that those types of clinic owners face.
Mainly, getting the right type of paitents in the door rather than price shoppers, and low budget bookings.
What’s cool, is they all share a similar client profile.
Someone who gets botox will probably also opt for TRT, and be fascinated with what peptides and stem cells can do for them.
If they happen to be a man, the idea of getting a hair transplant to look younger is also something they’d probably consider.
Besides that, the growing body of science and what’s becoming possible with anti-aging and longevity is starting to sound like its straight out of science fiction novel.
This is a scene I want to be a part of for the next 10 years.
That’s all for today.
Thanks for reading.
Talk soon.
Nicholas
Never Worry About Losing Patients to Clinics With Better Online Visibility Again.
When you partner with my agency, you get a proven, done-for-you system to generate high-value patients consistently.
It’s like setting up an insurance policy that secures your clinic’s growth in the long run because you’ll be visible to patients who are actively looking for the services you offer.
And the longer you dominate the local search results, the more established and recognizable your clinic becomes. (I call it the compound interest of SEO effect.)
Book a call today and I’ll provide you with a free digital marketing audit. No catch. No commitments.
Here’s what we’ll cover:
What patients in your area are searching for right now
How your clinic stacks up against your top local competitors
A realistic timeline to become the most recognized clinic in your market
After the call you’ll have practical, actionable insights you can implement immediately.