How to Get More Clients For Your Med Spa in 2026
It's not sexy. It's not trendy. But it works.
I’ve done hundreds of marketing audits on med spas over the last 3 months. I speak with owners in Facebook groups, and I recently started working with a med spa based in Denver.
And I’ve noticed this same pattern of mistakes that are costing them clients.
Today I’m going to teach you how to use local SEO to predictably get new clients for your med spa in 2026.
Why local SEO?
Because according to Google, searches for “local + business” have grown 80% year-over-year.
In other words, your ideal patients are already searching for you on Google—but if you’re not showing up in the top 3 local results (the “Map Pack”), you’re invisible.
Most med spa owners struggle to get new clients because they focus on Facebook, Instagram, TikTok, and influencer marketing to generate new leads and build an audience…
But algorithms actively suppress content to sell more ads, and organic reach has dropped over 90% on most platforms.
(As of July 2023, the average engagement rate of an organic Facebook post ranges from 1.52% to 2.58%.) -HubSpot
Meanwhile, Google is sitting there—a winner-takes-all game where the top 3 spots get 75% of all clicks and bookings.
“Near Me” Searches Lead to Purchases 78% of the Time
It’s not sexy. It’s not trendy. But it works.
And once you understand how Google decides which med spas to show in that coveted Map Pack, you can rank your business at the top.
Today I’ll teach you:
How to Find Keywords That Lead to New Clients
The Google Business Profile Optimization Everyone Misses
3 Simple Website Optimizations That Make You Rank at the Top
Let’s dive in.
Step 1: Find Keywords With the Most Traffic and Buying Intent
This is the most important step because it informs your entire marketing strategy.
The good news: This step is incredibly simple when it comes to local search.
That’s because we only care about keywords that meet two conditions:
Local intent
Buying intent
Let’s take the keyword “Botox Denver” as an example…
Botox = a service you offer.
Someone typing that into Google, ALREADY knows what it is. They know the solution to their problem.
They already know what they want, they just don’t know WHERE to buy it.
Which brings us to the location modifier, “Denver”.
Optimizing your Google Business Profile + website for the keyword “Botox Denver”...
Will make you rank when your prospective clients type that into Google. (Which is what local SEO is all about.)
“But how do I find my keywords?” you ask.
Simple.
Head over to Google and type in “med spa [your city]”.
Scroll down to the map pack, and click on one of the 3 med spas that show up.
Then copy one of the top three med spa’s website URL, and head over to SEMRUSH.
(Sign up for SEMRUSH’s 7-day free trial so you can do this next part. Don’t worry, it’s more than enough time to get all your keywords. Once you get this done, you won’t need the software anymore.)
Paste the website URL and run it through Domain Overview.
If you’re a total nerd like me, feel free to spy on your competition’s metrics. You can see things like:
Authority Score: How “dominant” their website is. It gives you an idea of how hard they’ll be to bump out of the top 3.
Organic traffic: If they’re getting a lot of traffic, it’s a good sign. That means when you rank your med spa, you’ll be ‘stealing’ that traffic away from them.
Backlinks: How many websites link to them. This makes them more of an authority and harder to bump out of the top.
But the real reason we’re here is to do keyword research.
👉 We want to know exactly which keywords bring in that high-buying-intent traffic.
So scroll down to the organic research section. Then click on “View details” to see all the keywords.
The first thing I notice is this med spa actually has multiple locations. They’re more established in Scottsdale Arizona right now than in Denver.
But the principle is the same.
What you’re looking for are keywords that are also a service you offer (like botox, hydrafacial, laser hair removal, etc…), followed by YOUR CITY’s name.
Eg: Botox Scotsdale
You also want to see a blue icon that looks like a map pin, under the “Position” category.
That signifies the local algorithm (aka the Map Pack) gets activated when people search that keyword.
Also, take note of how much volume each keyword gets. This is the amount of people that search for that keyword EACH MONTH.
In the screen shot above, we can see that this med spa gets around 1,500 searches per month for only 2 services it offers. (880 + 320 + 320 = 1,520)
In this case, I’d keep scrolling down through the keywords until I find the traffic numbers for Denver specifically since that’s what we care about.
To recap:
Take a top competitor
Copy & paste their website into SEMRUSH
Find the keywords that bring them local traffic (that you could also rank for)
You might have to do this with a few competitors to get a comprehensive list of all the keywords. (One competitor might not rank for all the keywords.)
Once you’re done, keep track of the keywords on a spread sheet, like this:
Remember, most of the keywords are going to be [the services you offer + your city].
But now you know how many people are searching for these services each month.
With our own keyword research, we discovered there are basically 7,000 potential leads searching for med spa services in Denver. Each. Month.
Step 2: The Google Business Profile Optimization Everyone Misses
Whenever I do a marketing audit on a med spa, I see consistently is this one giant mistake:
👉 Not linking your service/treatment pages to your Google Business Profile (GBP).
“But, how do you do this?” you might ask…
Well, allow me to show you...
The first thing you need to do is head over to the Google Business Profile (GBP) dashboard and click on “Edit Products”.
That’s right, you heard me. Not services. Products.
Then, you’re going to add each service (aka: the keywords we discovered) to the products section.
You’ll want to add a description of the service, making sure to include the keyword somewhere in there. (eg: Botox Denver)
This has a two-fold effect.
It improves your SEO—making you more likely to rank in Google
It improves conversions
Adding this to your GBP makes it feel like an extension of your website. It “brands” your GBP making it feel polished and professional.
It also means that potential clients are more likely to call right from your GBP without ever visiting your website at all.
Do this for all the keywords you discovered in your research. When you’re done, it should look something like this:
Step 3: 3 Simple Website Optimizations That Make You Rank at the Top of Google
Lastly, you want to make sure that each of your service pages on your website are optimized for their corresponding keywords.
And, this sort of goes without saying…
But each of your services needs to have its own dedicated page.
All we’re doing for this step is optimizing the page for the main keyword. (Eg: Botox Denver)
This step is simple, I promise. It actually feels like a game in the end.
There are 3 optimizations you need to make in order to rank.
Page URL
Page Title (or Title tag)
Meta Description
It’s literally plug and play.
This is what it looks like for my client:
The only catch is that this step will look different depending on which website editor you use.
You’re still changing the same things. It’s just that how you go about doing it will be slightly different.
And, just so we’re crystal clear… all you’re doing here is adding the keywords to each element.
The Bottom Line
The overarching strategy or funnel behind these steps looks like this:
A prospect types a keyword into Google
They find your optimized GBP with the keyword
They click your optimized website with the keyword
They call or book an appointment
I hope that you can finally stop worrying about where your next client is coming from.
That you can focus on what you do best—helping people feel confident in their skin—while Google does the heavy lifting of bringing them to your door.
Take these three steps and implement them because your ideal patients are searching for you right now.
And SEO is like compound interests, it grows exponentially with time.
Talk soon,
Nicholas
P.S. - Want me to take a look at your Google Business Profile? Reply to this email and I’ll do a quick audit to show you exactly where you’re leaving patients (and revenue) on the table. No charge, no strings attached.